SEO report of ethical-jewellery.com

Ethical Gold

www.ethical-jewellery.com/

Ethical Gold


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.ethical-jewellery.com/

Character length : 26

Title
Ethical Gold
Description
Ethical Gold
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: Ethical Gold
title: Ethical Gold
url: http://www.ethical-jewellery.com/
type: website
description: Ethical Gold
image: http://static1.squarespace.com/static/55c9c38ee4b0a1f39d630508/t/57f40b24ebbd1a6540f25150/1475611432952/FGM_G_EN_RGB_NEG.png?format=1000w
image:width: 1000
image:height: 1407

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://ethical-jewellery.com/robots.txt
User-agentDisallowed for the search engines
*
  • /config
  • /commerce/
  • /checkout$
  • /checkout/
  • /cart$
  • /cart/
  • /account$
  • /account/
  • /api/
  • /static/
  • All subpages are allowed to crawl


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Ethical Gold

Character length : 12

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
148000
Heading structure in the source code
  • <H1> 
  • <H2> WHAT IS FAIRTRADE GOLD?
  • <H3> All Ethical Gold products are manufactured by Hockley Mint using Fairtrade gold. Fairtrade Gold is sourced ethically and sustainably. Miners are paid fair wages. We collaborate with the miners and their community, to facilitate the changes they want; such as improvements to local infrastructure, schools and health care. Although artisinal (small-scale) mines only produce 10% of the worlds gold, they make up 90% of the labour force. Fairtrade gold is about providing a choice for customers. We want to be transparent about what we do, and how we do - from the mining process to manufacturing, here at Hockley Mint in the Jewellery Quarter.  
  • <H2> WHY IS ETHICALLY SOURCED GOLD DIFFERENT?
  • <H3> All pit miners must be over the age of 18 and work cannot more 8 hours a day.  A percentage of the profits are invested back into the mine and the local community.  Miners have union representatives from different areas of the mine. These representatives work with the mine owner in order to make changes and improvements in the mine and local communities.
  • <H3>  Methods are used in the mining process to eliminate the use of toxic chemicals such as mercury and cyanide which can have detrimental affects on the health of miners and the environment.
  • <H2> HOW DO fairtrade mines compare with other artisanal mines? 
  • <H3> Many artisanal mines have no formal set up, locals enter the mine with no training on how to extract gold effectively, or how to amalgamate gold. This lack of awareness means many miners put their health and safety at risk. Miners receive low wages, because they are forced to sell their gold to buyers for a very low price. This can be as low as 25% of the normal price, and in some regions, miners earn less than $2 a day. There can be a chain of up to 20 or more buyers in many case, each profiting from the gold they sell to the next buyer, until it reaches the manufacturer. 
  • <H3> Fairtrade eliminates the need for buyers because companies buy directly from the mines. With Fairtrade gold, we can tell you exactly where the gold was sourced to provide you with a fully transparent supply chain. The gold from mines comes straight to us at Hockley Mint, the Fairtrade Gold team acts as a third party who ensure a premium is paid so that miners receive a fair price. There are also routine checks on the mines carried out by the Fairtrade team in order to ensure that standards are maintained. If you buy Fairtrade gold you can be confident that miners and their communities get a fair deal and that there is minimal damage to the environment.
  • <H2> BE INVOLVED
  • <H3> If you'd like to receive further information about Fairtrade gold, be in touch.
  • <H3> Find stores→
  • <H3> For further information, read the Fairtrade Gold report on the Fairtrade website.
Word cloud
  • gold21
  • fairtrade15
  • miners13
  • mines7
  • mint7
  • hockley7
  • mine5
  • environment4
  • ethical4
  • how4
  • community4
  • local3
  • buyers3
  • health3
  • fair3
  • receive3
  • price3
  • sourced3
  • low3
  • involved3
  • different2
  • day2
  • work2
  • because2
  • mining2
  • process2
  • sell2
  • quarter2
  • back2
  • buy2
  • transparent2
  • artisanal2
  • communities2
  • order2
  • chain2
  • team2
  • representatives2
  • ensure2
  • jewellery2
  • improvements2
  • information2
  • want2
  • changes2
  • wages2
  • paid2
  • further2
  • ethically2
  • all2
  • make2
  • stores2
Keyword matrix
wordtitledescriptionsheading
gold
fairtrade
miners
mines
mint
hockley
Two Word cloud
  • hockley mint4
  • fairtrade gold4
  • ethical gold2
  • miners and their2
  • mining process2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 1 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
5.40
Flesch Reading Ease
72.00
Coleman Liau Index
11.50
Automated Readability Index (ARI)
4.90
Dale–Chall Readability
4.60
SMOG Index
9.10
Spache Readibility
5.00
Number of letters
2524
Number of words
544
Number of sentences
61
Average words per sentences
9
Number of syllables
809
Syllables in words
858
Average syllables in words
1.49
Number of words in first three syllables
63
Percentage of word / syllables
11.58
Words not in Dale-Chall easy-word list
143
Words not in Spache easy-word list
112

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
30
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://use.typekit.net/.. /xQP5cQuTi9p7vOWtc180-VaPIBoDLDF0ljVK-wnV...
  • http://static.squarespace.com/.. /common-30388b6e8a2f9bc0c4a8-min.en-US.js...
  • https://static1.squarespace.com/.. /site-bundle.js
List of render blocking css files
  • http://static1.squarespace.com/.. /site.css?&filterFeatures=false

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
2.27MB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
450.96KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
35.43KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
8
Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
488.35KB
Image optimisation
You can save 100.1KB (21% compression) by optimising the images below:

 Links

We found a total of 14 different links.
Internal links: 12
External links: 2

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
198.49.23.144
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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